About Behavioral Coaching
Some differences between Behavior-based Coaching and "traditional coaching"
- All people and systems are dynamic - changing throughout time.
- For people to grow they have to do different things, change certain habits and that means a change in their behavior. Without that nothing changes.
- Growth is a type of change and a lifelong personal (micro) and organizational (macro) process. Growth occurs by adding new content and organizing old content. Whatever the driving force, when organizations are attempting to grow and develop and keep pace with a changing marketplace, any successful outcome requires an ongoing process that alters the way people interact with the market, perform their jobs and relate to each other. Organizations must also ensure that individual and organizational behaviors are aligned with business strategy. These specific behavioral requirements are the capabilities and skill sets required to achieve individual, positional and overall corporate success.
- Behavior-based coaching goes well beyond the "accountability" model, which basically involves goal setting, action planning and relying on coachee’s' commitment and motivation to move forward. Instead, it employs validated behavioral change techniques to insure that goals are achieved and changes sustained. These include strategies to assess and manage thoughts, feelings and behaviors.
- Behavior-based Coaching clearly differs from outdated, deficit-based models of coaching that situate coaching in a performance counseling paradigm. It is not a manipulative technique to increase short term performance and productivity.
- Traditional coaching models typically focus on extrinsic motivational factors, such as demands of the workplace and performance rewards. Behavior-based coaching explores the individual's values and works on the premise that real motivation and change are situated in the individual's intrinsic motivation.
- Traditional coaching models pay little attention to unconscious forces within the individual and the organization. Behavior-based coaching highlights the importance of unconscious elements and offers guidelines for coaches to explore and work with resistance and psychological defense mechanisms.
- Unlike many traditional coaching models, behavior-based coaching does not explain an individual's behavior purely in relation to her or his personality profile. Instead, it recognizes and assesses environmental factors such as culture, values and organizational and team dynamics. Behavior-based coaching acknowledges that organizations are socially constructed and it provides guidelines for coaches to explore culture and to recognize and manage forces of resistance.
- The Behavioural Coaching Model is a basic, validated platform of practice informed by the Behavioural sciences as regards the laws of change and learning. It incorporates best practices from a range of disciplines. The seven step process (client education, data collection, planning, behavioral change, measurement, evaluation and maintenance), the four different stages of change in the coaching process and the five forms of coaching (coaching education, skills coaching, rehearsal coaching, performance coaching and self-coaching) form the basis of the model. This flexible, easily learned model is tailored by the coach to fit the specific needs of the coachee.